JMSU Freshers 2022

John Moores Students’ Union Freshers is a series of non-drinking events that encourage students to make friends and engage in activities that will enrich their life at university.

Problem

They needed to engage students from the start with their activities so that their engagement would persist throughout the year.

Solution

A visual identity and logo system that is like a box full of unexpected surprises that they didn’t expect the students union to offer.